Pay Per Click Advertising

Pay Per Click Advertising 

   

Pay per click or PPC advertising is probably the easiest and most effective way to market your online business. Get your site listed on search engines is very important because of the fact that most visits to the site (statistics say more than 80%) comes from search engines. Effective PPC management starts with a strategy to drive qualified traffic to your website. 

PPC (PPC) ads only advertising your website through the use of search engines' "sponsored listing". When using PPC you bid keywords or keyword phrases that target your prospects can use to search for anything that offers your website. Yahoo Search Marketing (formerly Overture) for example, just consider the number of bids in the rankings site. The most popular PPC Google Adwords and bid amounts on your success (click) level. 

To develop a strategy and plan for your PPC, you have to do market research. This should consist of identifying your target market (preferably a niche market), identifying the keywords your target market use to find what you offer, and analyze the keywords and alternative keywords that will appeal to your target market. 

During the keyword analysis, you will want to find out how popular keywords are and what the average bid for certain keywords you're considering for the purposes of budgeting, since defining the budget is an important part of PPC management. 

Budgeting for PPC advertising involves not only determine how much money you can spend on your campaign, but basing that on the monetary value of clicks to your site because you are paying per click. 

Your conversion rate, number of unique visitors divided by total sales, plays an important role in determining the value of clicks to your site for budgeting purposes as well as PPC advertising an average net profit per sale. By dividing your net profit per sale with your conversion rate, you can accurately determine the value per click to your website. The price per click that you pay for your PPC ads may not, of course (!!!) exceed this value. 

So if you sell a product that gives you £ 10 profit, and certain keywords need 50 visitors to make sales you will not bid more than £ 0.20 per click to break even. 

Some tips on PPC if you DIY. 

1. Do not include more money than you need into your account - sounds obvious but ....! 

2. Test, test, test have at least two separate ads for the same product at the same time. Drop the ads do the lower and add new ones until you are satisfied with the results. 

3. Be sure to stick with your daily results and adjust your strategy at least in accordance with the results. 

4. Continue to look for new keywords and when you find the new loses poor players. 

If you approach PPC advertising logically, follow the mantra of direct marketing test, test, test, monitor results regularly and make adjustments only according to the results of PPC advertising is a powerful tool to drive traffic to your site profitable.

Ref. htysite - Restsindo