ADVERTISING (ADVERTISING)

ADVERTISING (ADVERTISING)

      Knowingly or not the ad is the spice in a business. At the moment we are introducing a new product, the easiest alternative is to publish advertisements about the products we launch. Advertising or better known as the ad according to some economists can be thought of as a driver of a perfect competition. Why the driver of perfect competition? because the advertising sought to highlight differences that made a difference in the goods items for which the goods are actually similar. Not even a single ad rarely ad vilifying the other and vice versa. Even through media advertisements of similar companies (in one area of the same production) to attack each other through advertising. Advertising or Promotion (Advertising) is a form of communication that is intended to invite people who see, read or heard to do something. There is also a program that interprets the sense of advertising there are three terms commonly used in Indonesia to refer to the billboard advertising advertising advertising advertising and communication activities undertaken are manufacturer supplier of goods or services. Promotions typically include the name of the product or service and how prodak and services that could benefit the buyer, to invite potential buyers to purchase or consume a particular product. Developing modern advertising campaigns or in conjunction with the development of mass production in the mid 19th century and early 20th century. The commercial advertisers are often looking for ways to increase consumption of their product or service by way of labeling, by repetition of the image or the name of their product or service in order to link quality products with the label in the minds of buyers.Various tiger media can be used to send advertisements include traditional media such as newspapers, magazines, radio, television, announcement boards and direct mail. Ads can only be done by advertising a service bureau on behalf of the company or other organization. Organizations that spend money on advertising services other than goods producer services could also include political parties, hobby groups, religious organizations and government agencies. As for social organizations, non profit depends on the model of persuasion or free promotion, such as public service ads. Money spent on advertising has been growing several years terahir. In 2007, spending on advertising is estimated at more than $ 150 billion in the United States and about $ 385 billion worldwide and terahir reach $ 450 billion by 2010.

Elizabeth Arden (1884 - 1996) to develop and trade a series of cosmetic products. They use the techniques of mass advertising (mass advertising) to introduce their products cosmetic products to the public. In 1986, after acquiring 12 companies for 10 years; company Saatchi and Saatchi UK become the world's largest advertising agency. 

In America in 1992 is estimated as much as $ 131 billion spent by approximately 250 000 national advertisers and 1.75 million local advertisers. This amount is more than the previous year (1991), an increase of 4% of the total in 1991 amounted to $ 126.4 billion. 

The Advertising Standards Authority (ASA) or the Authority Standard - Standard Periklan founded in 1962 appealed to the media for advertisements which violate the British Code of Advertising Practice Of order not issued. The British Code of Advertising Practice (BCAP) is a code of ethics recognized by the world of advertising. If your ad violates the code, it will not be accepted for publication or transmission. BCAP is managed by the Advertising Standards Authority (ASA). There are six main areas covered by the BCAP you need to be aware. 

1. Courtesy 

2. Truth 

3. Health 

4. Safety 

5. Protecting Children 

6. Environmental 

Meanwhile, the UK national advertising budget of sekirar ponsterling 6 billion in 1988, consisting of 40% from newspapers, 33% from television, 20% of the magazine, and the rest terdirid ari posters and radio. UK States Government spends more than 210 million ponsterling in 1988. 

Shopper industry's largest industry in America is the automobile (about $ 3.6 billion); retailers (approximately @ 2.9 billion), food industry (about $ 1.78 billion); restaurant (about $ 1.3 billion) entertainment industry (approximately $ 1.1 billion); phone industry (approximately $ 733 million), finance ($ 552 million), cosmetics and others (approximately $ 537 million) and drugs (about $ 525 million)

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