Does your Potential Customers Forget About You?

Does your Potential Customers Forget About You? 

   

Your web business probably get requests for products from potential customers around the world. The question comes via e-mail and your web site, and you try to send information to each hot prospect as quickly as possible. You know that you can drastically increase the likelihood of making sales to meet the needs of every person to information quick! 

But, after you said that the first bit of information to your prospects, whether you send more information? 

If you're like most internet marketers, you do not. 

If you do not follow that initial message with additional information later on, you let the valuable prospect slip from your grasp! These are potential customers who may have been very interested in your product, but who lost your contact information, or too busy to make a purchase when your first message reached him. Often, the prospect will purposely put off making a purchase, to see if you find it important enough to follow up with later. When he did not receive a follow up message from you, he will bring business to other places. 

Are you losing profits due to inconsistent and ineffective follow up?

Following up with leads is more than just a process - it is art. To be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you do not keep up with your prospects consistently, PRIVATE, and in a timely manner, then you might as well forget the whole follow up process. 

Consistent follow up on getting results! 

When I first started marketing and following up with prospects, follow up method that I use now I call the "List Technique." I have a large database containing the names and e-mail addresses of people who have specifically requested information about my products and services. This prospect has received my first letter when they request more information, so I use the latest corporate news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who previously requested information from me. While this may not help me win a few additional orders, it's not a very good follow up method. Why does not the "List Technique" very effective? 

List Technique is not consistent. Supporters List Technique tend to only send messages when their companies follow a "big news". 

Techniques message list does not give potential customers information about products or services concerned. He can not make purchasing decisions more appropriate after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what he cares that you just move your office? 

Techniques convey the message list "big list" mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I know! Should I send a personal message to every individual who wants to know more about my product. 

What follow up method really works? 

Follow up with each lead individually, multiple times, but at certain intervals, and with pre-written messages, will dramatically increase sales! Other people who use the same technique confirm that they are all at least doubled sales of various products! In order to set this system up, though, you need to do some planning. 

First, you will need to develop you follow the messages. If you have been marketing on the Internet for a long time, then you should have a first informative letter. Your second letter marks the beginning of the process of follow-up, and had to go into detail more than the first letter. The contents of this letter with details that you do not have room to add the first letter. Stress the BENEFITS of your products or services! 

Your next 2-3 follow up messages should be rather short. Include a list of potential benefits and uses your products and services. Write each letter so that your prospects can skim the contents, and still see the full power of your message. 

The next pair follow up messages should create a sense of urgency in the mind of your prospect. Make a special offer, giving him a reason to order NOW instead of waiting longer. After reading these follow up messages, your prospect should want to order soon! 

Phrase for every 1 or 2 your final follow up messages in the form of questions. Ask your prospect why he has not booked? Try to get him to actually respond. Ask if the price to high, the product was not the right color or does not have the right features, or if he's looking for something else entirely. (At this time, it's unlikely that this person will order from you. However, the feedback that can help you modify your follow up letters or products, so that other prospects will order from you.) 

When you follow up letters is just as important as their content. You do not want one prospect to receive follow up the day after he got the initial letter of your informative, while the prospect of another week to wait for a follow-up! 

Always send letters, informative beginning immediately after being asked, and send the first follow-up 24 hours afterwards. You want your hot prospects to have information quickly, so they can make informed buying decisions! 

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and probably still shopping around! Tell him about the benefits of your products and services, as opposed to 'your competitors. You will make sales! 

Send a message last follow-up at a later date. You certainly do not want to interfere with your prospects! Make sure that the last letters at least 4 days apart. 

Following up effectively seems complicated, but not necessarily! So many potential customers are lost because of poor follow up - do you want to be one of the few to get it right?

Ref. htysite - Restsindo